Marketing operations / Contact centre optimisation
Getting the operational set up right so you can read results, maximise performance and measure and make that ROI work for you, is essential to make informed decisions on your next campaign or investment.
What are the levers to push? What are the metrics to measure? What do you do to influence those figures in the right way? We’ve done it, we’ve lived it, we’ll show you how, so you are confident to move forward with your plans.
Customer Acquisition and Retention
Revenue growth and profit maximization
MI management for key stakeholder decisioning
Raising customer experience
Direct response expertise, DRTV, SMS, FTE planning
Operational streamlining and optimisation
Optimising answer rates through technology and agent skill
Technology infrastructure support