Marketing operations / Contact centre optimisation  

Getting the operational set up right so you can read results, maximise performance and measure and make that ROI work for you, is essential to make informed decisions on your next campaign or investment.  
What are the levers to push? What are the metrics to measure? What do you do to influence those figures in the right way? We’ve done it, we’ve lived it, we’ll show you how, so you are confident to move forward with your plans. 
Customer Acquisition and Retention 
Revenue growth and profit maximization 
MI management for key stakeholder decisioning 
Raising customer experience 
Direct response expertise, DRTV, SMS, FTE planning 
Operational streamlining and optimisation 
Optimising answer rates through technology and agent skill 
Technology infrastructure support 

  "Working at a senior level formulating and implementing marketing objectives, managing projects and teams of people to ensuring the day to day work gets done. Great to work with, brought lots of energy and enthusiasm to the project. ”  Justine Dalby, Managing Director, TCS (Europe) Ltd.  

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